Media Relations

Quick facts


Leadership Board Chair, Erick Altona. Executive Director, Javier Guerrero.

Mission The mission of the San Diego Children’s Discovery Museum is to inspire children to learn about our world through exploration, imagination, and experimentation.

History Founded as the Escondido Children’s Museum (ECM) in 2001, the San Diego Children’s Discovery Museum today is a dynamic and successful cultural institution that serves our diverse communities and visitors to North San Diego County. Over the last ten years, the San Diego Children’s Discovery Museum has flourished as it has served a growing clientele of members and guests. Our staff, donors, sponsors, board members and volunteers are dedicated and passionate about our mission—to inspire children to learn about the world they live in through exploration, imagination, and experimentation.

In 1999, based on research on other start-up children’s museums, the ECM began with a traveling educational program for elementary school students combining physics and art through kite-making. In 2001, ECM opened the doors of its first facility on historic Grand Avenue, a small-scale but fully diversified museum, the first phase of the vision for the organization and a growth strategy that prioritized close involvement with successful community groups. The facility’s central location and petite size enabled the Board to plan for growth. This approach paid off when the City played a key role in helping the Museum move to its second facility in 2004, a 4,500 square foot indoor-outdoor space at the California Center for the Arts. This facility provided a crucial opportunity for the museum to grow internally and to create a dynamic role for itself in the community and region.

In 2010, the board changed the name of the organization to better reflect the growing community of guests and supporters. What has been consistent over these ten years is that by offering an inspirational and non-commercial hands-on setting, the SDCDM provides a distinct and valuable space where children learn about world cultures and science through play. Numerous studies have shown that through play, children learn to act and think in a way that harnesses their imaginations, which helps them achieve and succeed early in school and throughout their lifelong learning journey. The SDCDM has been a pioneer in this area for ten years, and has proved the value of this experience for families, pre-schools, schools, and home-school groups, and groups such as scouts, Mommie-and-Me, and special needs children.

Visitors since opening the doors to our new 12,00 square foot space in December 2011 SDCDM has served over 28,000 children, families and school groups.

Location 320 North Broadway, Escondido, CA 92025


For more information please contact:

Rebecca Greene

Executive Assistant and Marketing Coordinator

(760) 233-7755 ext 1003